MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via cable. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and onlin